Roadmap — October 2025
🛠 Maintenance & Deployment
We’re rolling out one of the biggest updates ever to Subletter.io.
All campaigns will be paused for one week during the deployment phase — until October 8th.
Your ads will not be delivered during this period (some campaigns may start resuming gradually from October 3rd).
This short break allows us to ensure a smooth transition and introduce major new features designed to make Subletter faster, smarter, and more powerful for both advertisers and publishers.
✉️ Opt-ins Campaigns — Beehiiv Magic Link Integration
One of the most requested features is finally here.
You can now connect your Beehiiv Magic Link directly in your Opt-ins campaign setup.
From now on, every subscriber you gain through Subletter will be instantly added to your Beehiiv list — no more manual CSV downloads or imports.
This makes growing your newsletter audience seamless and fully automated.
📈 Click Campaigns — More Newsletters, More Flexibility
We’re onboarding 300 new newsletters this month across both B2C and B2B niches.
This expansion gives you access to a wider range of audiences and verticals to test your ads.
Starting October 10th, you’ll also be able to:
Edit your ad content at any time, even after the campaign has started.
Change your newsletter selection mid-campaign to optimize performance.
This gives you full control and agility over your sponsorships.
💡 New Product (Beta) — Acquiring
We’re launching a brand-new product currently in beta: Acquiring.
Built on top of our advanced newsletter verification system, Acquiring allows you to:
Verify the real performance and engagement metrics of any newsletter before buying it.
Ensure audience quality with verified historical data and engagement scoring.
Buy and sell newsletters safely, with payment released only once all assets (subscriber list, access credentials, and included files) are transferred.
Whether you’re looking to scale your media business or invest in high-performing newsletters, Acquiring makes the process transparent, verified, and secure.
🗓 Summary
Campaigns paused until October 8 for deployment
Gradual campaign reactivation from October 3
Beehiiv Magic Link integration for Opt-ins campaigns
300+ new newsletters added to Click campaigns
Edit and update campaigns in real-time (from October 10)
Launch of “Acquiring” — the verified marketplace for newsletter M&A (beta)
